Stories from the real world
For once not everything is clean, perfect and untouchable. Nothing is set up beforehand, nobody poses and nothing is retouched. Life happens here and now. With the human touch that readers of the club’s magazine appreciate so very much. These stories feature real people and use real photos. Nothing is fake. These authentic moments are also used for promotional campaigns, for trade shows and for attracting new customers.
How to balance emotion and information
Producing photos that tell a story by themselves demands a sympathetic approach to people, an understanding of the message of a story and a respectful attitude towards all involved. The German automobile club ADAC appreciates Hennig’s way of creating this special feeling: listening, talking, understanding, experimenting and looking for those special moments that make all the difference.
ADAC and their media
Located in Munich, the ADAC is Europe’s biggest automobile club. Cars and traffic, motor sports and tourism are their main fields of interest. The ADAC Motorwelt magazine reaches more than 20 million members as does their travel magazine and the Campingwelt website – all featuring stories on traffic and travels.