Here comes the “magalogue” which is both catalogue and customer magazine. An excitingly different product that obsoletes the limitations of traditional forms while enticing the readers to spend more time browsing its content.
Mere product catalogues are not as interesting to today’s customers as one would hope. Ground breaking communication nowadays must include content offering additonal information, styling advice or fashion news. All set in a positive environment reflecting the readers’ emotions and expectations.
Madeleine’s innovative Business Magalog answers the demands coming from Sales and Marketing as it strengthens customer loyalty and delivers additional value. The longer you spend leafing through the magalogue, the more likely you are to spend money.
Here comes the proof: the Madeleine Business Magalog generated 150% more orders than traditional catalogues.