Story | Sunrise

Sunrise World of Apple – a colourful world of fun ideas


Sunrise, a big player among Swiss providers of telecommunications, sell their products and services both to business and consumer markets. The private customer sector is highly volatile and heavily depends on a wide range of promotional campaigns and short-term offers. Most interactions are limited to selling a product and/or the contract. Increasing customer loyalty by making consumers spend more time interacting with Sunrise was considered to be a valuable approach for more sustainability.

Hennig proposed to create the “World of Apple” which celebrates the lifestyle associated with this brand. Using a “playful” approach,  texts, testimonials, a “tips and tricks” section and much more demonstrate to the buyers of Apple equipment features and functions they might not know yet.

“Hennig’s speed and quick responsiveness during this project was simply amazing.”

Nadine Hendry, Senior Project Manager, Sunrise

Concept & Layout

The “World of Apple” was the starting point for Hennig rethinking the company’s entire online presence. Which is what we did, and very successfully so.


Delivering meaningful content on a regular basis in different languages requires intense planning and cooperation with many teams. Hennig therefore wrote an elaborate editorial plan to make it happen.

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Location Nuremberg

Hennig Agentur für Kommunikation GmbH
Allersberger Straße 85
90461 Nürnberg
+49 911 5868505

Office Breisach

Bahnhofstraße 35a
79206 Breisach


Allersberger Straße 85
90461 Nürnberg
+49 911 5868505

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